The Lafayette MPO has been working hard to support cyclists. Their latest efforts are focused on a safety campaign directed towards motorists, cyclists and pedestrians, starting with billboard ads around the area. Lafayette Consolidated Government partnered on this campaign which is funded by the Louisiana DOTD. The ad messages were developed by analyzing crash data and determining which behaviors most often lead to accidents between motorists and cyclists, and between motorists and pedestrians. We want to thank Laura Phillips, Melanie Bordelon and all of the other hard working individuals that seek to raise the profile of cycling in our city.
Look for the ads on the digital billboards around town!