Lafayette Metropolitan Planning Organization Launches Bike and Pedestrian Safety Campaign

Repost from: http://www.lafayettela.gov/Presidents/Pages/View-NewsRelease.aspx?Id=90 LAFAYETTE, LOUISIANA — August 27, 2014 — The Lafayette Metropolitan Planning Organization (MPO), partnering with Lafayette City-Parish Consolidated Government, recently launched a multi-media campaign as part of the Bicycle and Pedestrian Safety and Healthy Community Education Program.  The funding is provided by the Louisiana Department of Transportation and Development.

 

“In the comprehensive planning process, our community was clear in its desire to become a more walkable, bike-able place,” noted Kevin Blanchard, Chief Development Officer with Lafayette Consolidated Government.  “But that’s not just about our physical infrastructure – it’s also about our attitudes and awareness.”  Developed specifically for Acadiana, the purpose of the regional program is to educate motorists, cyclists, and pedestrians about the rules of the road and to encourage mutual tolerance and respect among all three types of roadway users.

 

The branded campaign is called The Movement: Acadiana's Safety Initiative, and utilizes broadcast/cable TV, radio, print, outdoor, and Internet media.  The campaign also includes the distribution of a safety and responsibility brochure designed to appeal to young adults.

 

The campaign messages were developed in response to an MPO analysis of crash data from past years. The Movement provides calls to action for each targeted group of travelers.  “I encourage pedestrians, cyclists, and drivers to take note of these important messages,” said Tony Bonomolo, Chair of Lafayette MPO’s Bicycle Subcommittee and Board Member of Bike Lafayette. “We all have to share the roads, so we all need to look out for one another.”  Learn more at changethewaywetravel.com/